Absent a large brand budget, what are creative ways to leverage online community to help develop your brand? Jeff Smith, CEO of Smule, will share how community-generated content creation drives brand awareness and engagement for the world's most popular singing app.
Helmy Eltoukhy, Co-Founder of Guardant Health, has navigated through the challenges of bringing breakthrough innovation into routine cancer care, based on his own experience bringing to market the first FDA-approved comprehensive liquid biopsy for patients with advanced cancer: Guardant360. Liste...
In this fireside chat, Vicki Henn, Chief Human Resources Officer at PNC Financial Services Group, discusses the latest efforts of PNC to create an inclusive company culture. Moderated by Caitlin Hansen, Director of Communications and OnAir Host at Silicon Slopes.
Listen to Julie Wainwright, CEO and Founder of The RealReal, and Chip Baird, Managing Partner at GreyLion Capital, discuss their marketing and branding efforts in their respective companies.
